In today’s episode, I share insights on Simon Sinek’s book, “Start With Why”.

Tune in to hear about an experience I had when someone tried to use their “why” in the wrong way in an effort to motivate me to take action, and instead came off as a bit manipulative.

Understand that Simon’s purpose is to help us as entrepreneurs improve the world by understanding our “Why” while also improving the way we help our clients and work with our teams. It is not an approach to be used as a way to manipulate others to achieve an end result for selfish means.

Check out KeithSconiers.com/Audible to get a free audiobook from some of the greatest writers on topics of motivation, leadership, relationships, and personal development. Audible.com is probably the one tool I used more than any other for personal development and I love it!